[Podcast #288] Opening Pandora’s Box: Social Media, Publishing, and Facebook

Brave Writer Podcast

Do you ever wonder why publishing feels harder than ever—even for talented writers? In this Brave Writer podcast episode, we unpack:

  • the shifting realities of the publishing world,
  • the gatekeeping role of social media,
  • and how authors are increasingly responsible for their own marketing, platforms, and sales.

We also share a personal story about losing tens of thousands of Facebook followers overnight and how that loss spotlighted the fragile ecosystem of modern author visibility. As always, we advocate for connection over clout and remind you that real growth often happens offline—in living rooms, book clubs, and homeschooling co-ops.

If this conversation resonates with you, share the episode with a friend or leave us a review. Word-of-mouth is still the best algorithm. Listen now for an honest look at the highs and heartbreaks of writing in the digital age.

Show Notes

In the ever-evolving world of publishing, one truth has emerged with startling clarity: writing a good book is no longer enough. Today, publishers are placing their bets on celebrity authors, viral sensations, and social media darlings—often before they even consider the merit of a manuscript.

Traditional publishing once operated on the belief that great writing would be recognized and supported by a team. Editors championed books to the marketing department, and publishers helped authors reach readers. Now, those roles have shifted. Authors are expected to arrive with their own audience—complete with analytics, engagement rates, and short-form video skills.

The platform paradox

This isn’t just frustrating—it’s discouraging. Especially for writers in niche fields like homeschooling or middle-grade fiction, building a sizable platform often means stepping away from the very work that fuels their passion. The time spent crafting thoughtful prose or researching meaningful educational resources is now diverted into reels, hashtags, and follower counts.

We’ve felt this pressure firsthand. After years of cultivating an authentic connection with our community, a recent hacking incident resulted in the loss of tens of thousands of Facebook followers. The response from the platform? Robotic and dismissive. The expectation was clear: rebuild or vanish. But rebuilding isn’t a simple request—it’s a full-time job.

When authors foot the bill

The cost isn’t just emotional. Many authors now fund their own book marketing—sometimes spending the entirety of their advance (or more) just to make a book visible. If that book doesn’t “earn out,” royalties may never arrive.

We hear from parents and aspiring authors who still believe that being picked up by a major publisher guarantees visibility, support, and book sales. But the truth is, publishers often look to the author to provide the customer base, not the other way around.

Why connection still matters

Meanwhile, those who came up in an earlier publishing era remember a time when publicists booked interviews and arranged tours. Today, most authors manage their own events, marketing materials, and outreach. It’s a heavy lift—especially when what we want most is simply to write.

And yet, we’re reminded again and again that genuine connection still matters. In-person book clubs, homeschooling meetups, and podcast conversations remain some of the most meaningful tools for sharing ideas. These are the spaces where content isn’t just consumed—it’s discussed, questioned, and cherished.

The invitation to keep going

If you’re a writer—or nurturing one in your homeschool—we urge you to keep going. The landscape may feel inhospitable, but great writing still matters. You may not know what platform will rise next, or whether your book will ever go viral. But the work is still worth doing. Your voice is worth hearing. Keep writing.

Resources

Connect with Julie

Connect with Melissa

Produced by NOVA

Brave Writer Podcast

This entry is filed under Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.